I'm not going to lie, I'm not an instructor, but my instructor and fellow students are kind of desperate right now.
We have a very small ITF TKD school in suburban NJ. My instructor has a full-time job and teaches for the love of the art, not for money. His only cares about money stem from the cost of rent at our current facility, which is a sports gym that is not doing well at all, and probably won't last much longer.
Local competition comes from a bunch of McDojos and McDojangs that have done wonderful jobs of making names for themselves. However, the most popular competitor in the area is a WTF TKD school, which hampers our ability to market, because when people hear "Taekwon-do" they think of this McDojang and don't understand the difference between our much more close-knit environment and traditional style. *
Because our student base is so small, it's often hard to pay the rent as it is, let alone in a new place, which we will probably have to get in the near future.
So basically now we need to launch and ad campaign aimed at adults who would be serious about their training. My instructor does not want lots of kids, or people who take off all three months in the summer, etc. He wants people who want to learn and who will come to class two to three times a week (we only have class three times a week).
We're not looking to charge an arm and a leg either. Our tuition fee is about $90 per month, with minimal testing fees and uniform costs. You basically pay for what you get as far as testing fees and uniforms go.
There are two local high schools and lots of corporate businesses in the area.
In talking to others, the suggestions have come up that we target those offices. I also think that taking time to visit the high schools would be a good idea, because, after all they bring in the Army and Marines every few months to
We also have a large local street fair coming up where we will probably try to get a booth. It's too late to organize a good demo though.
But I want to know, what strategies have worked for you? And I mean anything from what you had on fliers to where you put them to where you did demos, etc. Whatever.
Please. We're desperate. We're dedicated people in too small a number to survive.\
We're having a bit of a marketing meeting on Tuesday and I want to be able to bring some real, valuable suggestions to the table.
* I don't mean to say all WTF schools are McDojangs, but holy crap, this one definitely is. This is the type of school where if you looked up McDojang, you'd see the owner's photo.
If this is not allowed, please let me know and I will delete it ASAP.